Typical Client Engagement

Lead the Field

Innovators, entrepreneurs, and executives like you turn to Central IQ because we help accelerate your market, corporate, and product development. Using remarkably straightforward methods, we help you emerge and sustain your position as a highly profitable category creator, corporate scalability expert, and market leader.

Consolidate Intellectual Property

We introduce a simple yet powerful system for consolidating and then rapidly building intellectual property (IP) that sets you so far ahead of the competition that you are no longer in competition.

This IP system empowers every member of your team to build content essential to your mission, their job performance, and your customers’ satisfaction.

The results are informational every team member understands how to support market, corporate, and product development—and all your team members come to appreciate the competencies and contributions of their peers (creating a culture of respect and excellence).

Update Your Theory of Business

We study unexpected successes and unexpected failures that have yet to have full impact. These are outlier developments in targeted, adjacent, and disrupting markets; as well as those within your organization.

Outlier events, practices, and outcomes reveal that certain prior understandings are no longer true. By calling attention to the full implications of these unexpected realities, we help you harness the market drivers and forces that are creating the future—and, in doing so, co-create that future.

Create Strategic Content

Once you have a heightened understanding of how the future is unfolding and the role you can engineer for yourself in it, we help you produce road-maps to heightened success. These road-maps can take the form of easy-to-use business plans, strategic plans, and/or operating plans. They can include groundbreaking strategic content (AKA “master content”) that can guide and be re-purposed for nearly every essential internal and external communication for the first 18 to 36 months of a new venture’s life.

Our most powerful deliverable, however, may be our web-centrist corporate visions. We build mock up websites using technical language that completely, accurately, and precisely describes the business you are becoming. This robust prototype of your future website helps you and your teams create systems from that future state into the current marketplace, into your current organization, and into your evolving product and service offerings.

By building back from your future endpoint into the present, you’re able to overcome the inertia associated with current practices and leap far, far ahead of others in the field.

Enable Growth

Once your entire team has a clear vision of where you’re headed and why, we help you create more scalable and salable management systems across all six functional areas of your business.

These areas of the business include three core functions and three empowering functions.

The core execution-focused functions support today’s success:

  • Financial Management
  • Marketing Management
  • Operations Management

 

The empowering future-enabling functions support tomorrow’s success.

  • Strategic and General Management
  • Innovation and Abandonment Management
  • Knowledge and Competency Management

We then (1) map your existing business objectives, processes, and content into these functions and (2) educate your team about why thinking about the business in these terms leads to vast improvements in customer satisfaction, earnings growth, and (across all constituents) opportunity creation.

Empower Tier-One Talent

Once your entire team has a clear vision of where you’re headed and why, we help you create more scalable and salable management systems across all six functional areas of your business.

These areas of the business include three core functions and three empowering functions.

The core execution-focused functions support today’s success:

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